Healthcare professionals – Millenials. GenX. Boomers. HCPs across all age categories share one thing in common: life. Regardless of age, they juggle priorities and struggle with time. The reality is that between conference calls and back-to-back meetings there are only a few minutes to grab coffee, update Twitter feed, peek at Instagram, and check emails.
Sending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.
Have you noticed that you are spending more than an hour drafting the perfect email? While the message contained in your email may be important, the meaning may be lost if you are not able to expertly craft other elements of the email.
For over fifteen years, email marketing has been a major tool for the pharma and healthcare industry. According to McKinsey & Company, email is still the most effective way to acquire customers [and nearly forty times more effective than Facebook and Twitter combined], and that 91% of U.S. consumers use email daily.
In an ever-changing digital world, email continues to be a powerful marketing tool to connect with HCPs. However, in order to ensure that email remains effective, it’s important to understand how they are being viewed and in what email clients and on what devices they are being opened.
We are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including HCPs can relate when it comes to the steps we take to tackle email and clear our inboxes.
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