CME Subject Line Insights

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In a recent survey, over 50% of AMA physicians said that the subject line is the email element that prompts them to open an email. Emails are structured with elements that build on one another, each providing more and more information to lead readers in and through a message to the call-to-action. The success or failure begins with the subject line. Therefore, it is important to understand the value of a subject line and be diligent in its development so that it encourages readers to open your email.

Below are examples of some of the better performing subject lines from our Continuing Medical Education analytics.

 
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The highest open rate for CME including board review, live meeting, and online content offers was 12.54% with a subject line length of 40-49 characters.

  • Liver Cancer: 10/20/17 Register Now
  • Thoracic Oncology CME: Early-bird registration ends Friday
  • Earn 15 Credits | Nutrition in Medicine | Washington D.C.
  • Do you have your new PA credentials?
 


For more information about subject lines or digital healthcare marketing, call 800-MED-LIST (633-5478).

CME, Email MarketingWade Reece