Frequently Asked Questions What is a one-time use? What is an e-mail broadcast? What does “PER M” mean? In what format may I receive MMS lists? How do you import a file into MS Excel? Why does MMS require sample direct marketing pieces? What will my response rate be? What deliverability rater can I expect? How (and how often) are MMS-managed lists updated? What kind of information is in MMS managed lists? Can I select by specific criteria? What comes in a standard record? How is this data collected? Who uses MMS managed lists and for what? What is a one-time use? A one-time use is use of a list for one direct marketing communication--one direct mailing or one phone call or one fax transmission. What is an e-mail broadcast? An e-mail broadcast is transmission of a direct marketing communication via e-mail. MMS does not "rent" e-mail addresses; rather, it broadcasts marketing communications on behalf of clients. What does “PER M” mean? Per M means per thousand, M being the Roman numeral for one thousand. In what format may I receive MMS lists? MMS’s standard format is a comma delimited file delivered by e-mail. Fixed-length or Excel spreadsheet formats are available for up to 65,000-record lists. Note: NOWW (SM) system users who download lists receive tab-delimited files. Labels are also available—our standard label formats are “4-up” Cheshire (plain paper labels which must be applied by a Cheshire machine) or “4-up” pressure-sensitive (peel and stick, self-adhesive). MMS Additional List Service and Material Charges apply to all these formats. See Web site or inquire for specifics. How do you import a file into MS Excel? Importing Instructions: Open a blank spreadsheet in Microsoft Excel. Click on File in the main menu at top left then select Open and browse for the file you wish to import. Within Files of Type select the file type you are importing. When you have located the file click to select it, then click Open. The following Text Import Wizard will appear. Under “Choose the file type that best describes your data”, select Delimited and click Next. In step 2, under Delimiters, remove the check mark in the box that says Tab and select Comma. Make sure that Text Qualifer is a quotation mark (“) and click Next. In step 3, under Column Data Format select Text, highlight each Column and select Text, once every Column has been imported as Text click Finish. The data will appear in the spreadsheet. Select File and Save As. Choose where you want to save the file in the “Save In” box. Give your file a name in the box named “File Name”. The Save as type: box should read Microsoft Excel Workbook. If it doesn’t click on the drop down arrow and change the file type to: Microsoft Excel Workbook. Click Save. Why does MMS require sample direct marketing pieces? We are contractually obligated by the owners of the lists we manage to obtain samples of any marketing communications to be disseminated using their data for advance review and approval. This pertains to direct mail pieces, telemarketing scripts, and broadcast fax copy. E-mail communications are also subject to advance approval. What will my response rate be? Due to the wide range of variables that determine response rates in a marketing program, rates vary from campaign to campaign. The actual product that you are selling, the creative content of your mail piece or telemarketing script, how you present it in your offering, and your timing, are all part of the equation--the list is only one part that contributes to your success. What deliverability rater can I expect? MMS guarantees the AMA physicians list to be 99% deliverable (see data card for details). Other MMS managed lists are generally at least 95% deliverable. How (and how often) are MMS-managed lists updated? MMS guarantees the AMA physicians list to be 99% deliverable (see data card for details). Other MMS managed lists are generally at least 95% deliverable.All MMS managed lists are updated frequently—as often as daily in the case of Med-E-Mail (SM) and weekly in the case of the American medical Association (AMA) Physicians List. Techniques used include regular mailings by data owners and the National Change of Address (NCOA) service. MMS and the owners of the lists we manage use industry standard data hygiene and standardization to empower you to maximize deliverability and minimize delivery costs. What kind of information is in MMS managed lists? Can I select by specific criteria? MMS allows you to pinpoint perfect prospects for your promotions because our data is so robust and run on sophisticated in-house computer systems. All our lists can be pinpointed by geographic selection criteria such as state, Sectional Center Facility (SCF, the first three digits of a ZIP code), and ZIP code. List-specific selections are shown on each list’s “data card”. . What comes in a standard record? Our record includes contact name, terrestrial address (street address, city, state & ZIP). Other available data elements are available upon request-see “data cards” for details. How is this data collected? All data that MMS markets are collected by the owners of the lists we manage. Each owner has met MMS’s rigorous standards for list management, including a commitment to data quality. Who uses MMS managed lists and for what? Pharmaceutical companies and their agencies and vendors, publishers, continuing education providers, healthcare professional recruiters, computer & software companies, medical device and equipment manufacturers, hospitals, physicians, government agencies, and consulting firms us MMS-managed lists for direct marketing via direct mail, telemarketing, broadcast e-mail, and broadcast fax, as well as sales administration, market research and analysis, and Web site content.