Combine email marketing and direct mail for maximum effect.
Over 82% of companies are using integrated direct marketing,
deploying traditional offline media such as direct mail with
online media such as email, according to the Direct Marketing
Association (DMA).
The reason is clear. Studies have
shown that using direct mail and
email in integrated campaigns
creates synergies that boost
response over using either
medium alone. One Marketing
Sherpa study showed that using email with direct mail increased
response by nearly 30% over direct mail alone (see graphic).
So while direct mail is still a powerful direct marketing tactic, it
works even better when integrated with email, which has the
highest return on investment (ROI) of any direct marketing technique
according to the DMA, and is by far the most effective
technique to engage prospects according to Silverpop.
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MMS can help you integrate with ease.
MMS has the data you need to
succeed in integrated marketing.
According to Marketing Sherpa, adding email to the direct mail/telemarketing mix can increase response by up to 27%.
Call us today and we can help guide
you to developing an integrated
marketing campaign that will help
improve your results and ROI. You can
reach us at 1.800.MED.LIST (633.5478).
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