Med-E-Mail Physician Email Broadcast Service

 
 

On-going research shows that physicians prefer to receive communication via email. Email continues to be the most effective at tracking engagement, and yields higher returns on investment than any other direct marketing medium.

The Med-E-Mail file:

  • Used by pharmaceutical industry, medical publishers, continuing medical education providers, physician recruiters, and market researchers

  • Select from over 900,000 physician email addresses at their preferred email addresses

  • Multiple data file matching capabilities – ME and NPI numbers

  • Specialized targeting capabilities- Specialty, Type of Practice, Board Certification, ties to location, RX data, Enhanced Response Data

  • Quality data provides 98% deliverability with double-permissioned, preferred physician email addresses, state-of-the-art deployment technology, and real-time updates for responsive data hygiene
  • Advanced multiple data analytics reporting options help you determine the success of your campaign and provides key information on what works best for your message

Target Selections

Age
Gender
Specialty: Primary, Secondary
Enhanced Specialty- HOS (Hospitalist);
IC (interventional Cardiology)
Type of Practice
Phone Number/Fax Number
Preferred Address Type
State/SCF/Zip Code
County
MSA- Metropolitan Statistical Area
Metro Trading Area
Population Level
PMSA- Primary Metropolitan Statistical Area
ABMS Board Certification/Sub-certification
State of Birth
State of Licensure; Year of Licensure
State of Residency Training; Residency Program
Year Completed Residency Training
   (Transition Year)
State of Medical school; Medical school

RX Data

Market
Therapeutic Class
Specific Product

Enhanced Physician Response Data

Activities/Interests
Continuing Medical Education
Interest in Employment Opportunities
Languages Spoken
Pharmaceutical Marketing

Services

Data Base Match

ME numbers
NPI numbers
Name/Address
Flag Matched Files


Email Broadcast Deployment

Automated Re-Deployment Programs
Personalization
URL Tracking (Click-throughs)
PIN (Personal Identification Numbers)
Number Insertion
Suppress Client Supplied Email File
Post Broadcast Opt-out File
Email Broadcast Analysis File


NOWW System

Online Ordering/Deployment Application
 

Counts

Specialty by Type of Practice Summary