Welcome to Med-e-Mail

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IT'S NICE TO MEET YOU

SERVICES

Med-E-Mail delivers your email message to healthcare professionals quickly and cost effectively.
  Our experience with thousands of successful email deployments over the last decade allows us to help you target your ideal prospect, deliver your message, provide key metrics and achieve ROI results for all your email marketing campaigns.

 

Identify Targets

Target your key prospects using AMA and premier healthcare association verified data that includes multiple demographic selections, RX data behaviors and enhanced response information. Match target files by NPI, ME Number or name/address to focus on the professionals that are of most interest to you.

Message Delivered

Spam filter testing is performed on all email deployments to make sure your message gets delivered. All creatives are reviewed for best practices and mobile responsiveness to endsure that they render correctly across multiple email clients for the best responses.

Engagement Metrics

Using data to make decisions is crucial to making your message more effective. Multiple reporting options are available and tailored to your needs to help improve your physician email messages and enhance your marketing results.


THE PROCESS

Getting started with Med-E-Mail is easy, our experienced personnel will assist you in making list recommendations, confirming your selections and deploying your email message

Step 1 - Options, Options, Options

Contact us to determine your target audience, volume, deployment and service level options.

Key prospects can be identified using AMA verified data that includes multiple demographic selections, RX data behaviors and enhanced response information.
You can also match your target files by NPI, ME Number or name/address

Your deployment option can be email, direct mail or a combination of both.
Choose to use our custom NOWW system which allows you access to order lists and send email deployments anytime/anywhere
or you can choose to use mms personnel to complete your deployments.

Step 2 - Proposal Order Acknowldgement

Now that you've determined your target audience, volume, deployment and service level options,
we'll provide you with a custom proposal/agreement to meet your marketing objectives.

Just complete the Order Acknowledgement and you are ready to be in control of your health care marketing.

Step 3 - On-boarding

Your on-boarding specialist will contact you with your passwords and set-up a training meeting to familiarize you with your chosen options.


 
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Questions?

Nick Angellotti
Director of Strategic Development - Recruitment Division
n-angellotti@mmslists.com
630-477-1549 | 224-339-0694


THE CHECKLIST

Following is the information/assets that are needed in order to complete your email deployment.

Email Information/Assets

1. Broadcast Message - Creative/Assets
Please supply the creative assets coded in an HTML (.htm; html) format.
Email the creative assets to us in an attached zipped folder, include any images/image folder where applicable.
Word (.doc) or PDF (.pdf) documents are not accepted by the system.
HTML Creation/Modification is available to assist you.

Can-Spam Compliancy
The sender's postal address must be included in message
An Opt-out link must be included in message.

mms also adds the following Med-e-Mail opt-out link:
"This email powered by Med-E-Mail connects healthcare professionals with relevant commercial messages germane to the practice of medicine.
If you wish to discontinue receiving messages from this sender please review your preference page here."

2. From Name and Reply Address

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From Name: This is the friendly name that is seen when the email is received
From Address Information: This is the information in brackets that is seen after the friendly name when the email is received.
Text to the left of the@ sign can be specified. The text to the right of the @ sign is not editable.

The MMS default is mem@mmslist.a.messages3.com or mem@mminfo.messages2.com.
All replies to your email message are received by MMS and forwarded to the email address in the message.

3. Subject Line

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The subject line is the information that briefly describes the email.

4. Preview Text

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The preview text is a snippet of text that can be used to provide additional information from what is in the subject line. It appears below the subject line in the recipient's preview pane.

Testing

A test deployment is sent to you for your review and approval prior to the final deployment.

1. Test Names
Please provide first name, last name and email addresses of the individuals that you want to receive the test.
If more than 5 test names, please provide a text or excel file.
Consider including personal email addresses also like yahoo, gmail if available for testing.

2. Test Deployment
A test of your email message will be deployed to your test names with "Test" in the subject line.
We will send you an email to let you know the test has been sent.

3. Test Review
This is your opportunity to review and verify your message.
Check your copy, subject line, from name, preview text for typos.
Verify each hyperlink is working correctly.
Please send a new creative with any changes or communicate in detail any changes via email to us.
Once the changes are made, another test will be deployed.

Important: Do not opt out of the test broadcast. You will be omitted from any future broadcasts including your own.

4. Test Approval
Please indicate one individual that will be the final approver to release the broadcast.
Please email us with the approval and final deployment date.
All Test recipients will receive the final deployment.

Deployment

Once test approval and deployment dates are received, your final email deployment will be scheduled and deployed.
Email deployments are sent over a 24 hour period to acheive the best delivery results.

Analytic Deployment Reports

Your deployment report is sent to you via email approx. 2-3 days after deployment.


 
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Questions?

Nick Angellotti
Director of Strategic Development - Recruitment Division
n-angellotti@mmslists.com
630-477-1549 | 224-339-0694


Helpful Links

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The Checklist

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Email Guidelines

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Understand the value of subject lines, preview text, and headlines and how the three work together