Top 10 Things to Know About PAs and the AAPA File

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With demand for PAs having increased by more than 300% in the past three years, it’s not surprising that PAs are the top profession according to U.S. News & World Report and Forbes. Learn more below about PAs, the AAPA file, and how mms can help you get your message delivered to these sought-after HCPs. 

The AAPA is the national professional society for PAs. Their mission is to ensure the professional growth, personal excellence, and recognition of PAs by advocating for all PAs and providing tools to improve PA practice and patient care.

PAs diagnose, treat, and prescribe medicine in all 50 states, the District of Columbia, U.S. territories, and the uniformed services. They are vital in leading patient-centered medical teams and working in collaboration with other healthcare team members.

PAs are currently the 2nd fastest growing healthcare profession and in the top 20 of the most recruited healthcare professionals.

Top PA specialties: 26.3% Surgical Specialties, 24.4% Primary Care, 10.8% Internal Medicine Subspecialties, and 10.5% Emergency Medicine.

47.9% work in a Physician (Group or Solo) Practice, 32% work in a hospital setting, 3.5% are employed by the government, and 3.2% work for federally qualified health centers.

The PA file consists of over 100,000 certified PAs and students nationwide who interact with patients upwards of 350 million times annually. They practice medicine, perform consultations, and see new patients in every medical and surgical subspecialty from pediatric neurosurgery to oncology to primary care.

There are over 75,000 PAs with preferred email addresses that are available for email marketing. The average email open rate for PAs is 10.32%.

You can select from detailed demographics including specialty, age, certification, gender, PA program (school of graduation), graduation year, work setting, and geographic (state, SCF, zip code).

Like physicians and NPs, PAs must complete extensive continuing medical education throughout their careers. PAs must earn 100 CME credits over the course of 2 years to maintain certification.

AAPA PA data can be used in many areas of healthcare marketing including CME, Journal Distribution, Market Research, Pharmaceutical Marketing, Recruitment, and more.

For more information about the AAPA file or how you can reach this select healthcare audience using email and direct mail solutions, call 800-MED-LIST or click here.