Medical Marketing Service, Inc. (MMS) will be a major participant in the Institute for International Research 11
thAnnual ePharma Conference, to be held February 7-9, 2012 in New York.
The American Society of Health-System Pharmacists (ASHP) has made its email addresses available for an email marketing service reaching over 50,000 health-system/hospital pharmacists with excellent deliverability.
MMS has launched a Google+ page.
Follow us on Google+ to access unique reports and analysis of breaking news and industry trends.
The U.S. Postal Service (USPS) has filed a notice with the Postal Regulatory Commission (PRC) of its plan to increase rates by an average of 2.133 percent on each of the market dominant classes of mail, including First Class, Standard and Periodicals mail, according to the Direct Marketing Association (DMA). These rates changes are set to take effect on January 22, 2012.
The American Diabetes Association has appointed Medical Marketing Service, Inc. (MMS) as official and exclusive manager of its
Professional Members Masterfile -- diabetes professionals - including physicians, nurses, researchers and diabetes educators who have joined the Association or subscribed to its journals (
Diabetes,
Diabetes Care,
Diabetes Spectrum and
Clinical Diabetes).
The recent Supreme Court decision on the Vermont prescription data restriction act (Sorrell v. IMS Health, Inc., No. 10-779, decided 6-3 in favor of IMS) was a resounding victory for marketers, according to the Coalition for Healthcare Communications and the Direct Marketing Association.
In Sorrell, IMS and others challenged a Vermont ban on the marketing use of prescriber data by drug companies, yet allowed these data to be used for “counter-detailing” by insurers, managed care and the state.
A new database of physicians who respond to the most popular medical marketing offers is now available exclusively from MMS. Enhanced Physician Response Data (EPRD) can be used to dramatically increase response from email as well as all traditional direct marketing media (direct mail, telemarketing and fax).
MMS has just created a new tool that allows medical publishing companies to instantly match pharmaceutical target files to circulation files online.
The American Medical Association (AMA) has unique advantages over other physician data sources - what we call the AMA Edge. Here’s the inside story about six dimensions of the AMA Edge that make the
AMA list the
best physician list there is.
Med-E-Mail
SM, MMS’s doctor email marketing service, now reaches over 700,000
doctors’ email addresses. This is the greatest reach offered by any permissioned
doctors’ email addresses service we know of.
