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Recent News Articles

Physicians are returning home to practice.


A growing number of physicians have been returning to their hometowns or native regions to practice medicine, a recent article in Becker’s Hospital Review notes. Medical School Graduates are almost five times more likely to practice in their home towns or adjacent areas.



What Physicians Want


MMS believes that the key to successful medical direct marketing is listening to physicians, not only by analyzing results of client direct mail and email campaigns, but also by conducting annual surveys. Based on what doctors are telling us, mms develops successful direct marketing best practice recommendations that have improved client results by up to 15%

The Do's of Email "From" Names


Creating the perfect “From” Name can be a challenge when the average working professional receives more than 100 messages a day.
Discover the best ways to increase your open rates and get the right people reading your emails.

Here are a few tips to get your “From Name” on track and get your prospects’ attention:



The Do's of Email Subject Lines


Creating the perfect subject line can be a challenge when the average working professional receives more than 100 messages a day. As the leading email marketing service for healthcare professionals, MMS has discovered the best ways to increase your open rates and get the right people reading your emails.


Diabetes Educators email addresses are here!


The American Association of Diabetes Educators (AADE) has made its email addresses available for email marketing campaigns exclusively from mms. 
 



2013 Email Guidelines


2013 Email Guidelines.

Email marketing is something that has become a “need to do” for all of us. Some of the recent statistics show:

Email is the fastest growing marketing method to reach Healthcare Professionals.
• Surveys show that Healthcare Professionals prefer to receive relevant information via emails.
•Email yields a higher return on investment than other direct marketing mediums.


American Diabetes Association appoints MMS as exclusive list manager


The American Diabetes Association has appointed Medical Marketing Service, Inc. (MMS) as official and exclusive manager of its Professional Members Masterfile -- diabetes professionals - including physicians, nurses, researchers and diabetes educators who have joined the Association or subscribed to its journals (DiabetesDiabetes CareDiabetes Spectrum and Clinical Diabetes).

How the AMA Edge makes the AMA list the best


The American Medical Association (AMA) has unique advantages over other physician data sources - what we call the AMA Edge. Here’s the inside story about six dimensions of the AMA Edge that make the AMA list the best physician list there is.

MMS launches ASHP-E-Mail (SM) to 50,000 health-system/hospital pharmacists


The American Society of Health-System Pharmacists (ASHP) has made its email addresses available for an email marketing service reaching over 50,000 health-system/hospital pharmacists with excellent deliverability.

AMA announces 2013 royalty rates


The American Medical Association (AMA) has announced the following 2013 royalty rates:

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