Recent News Articles


200 AMA Practicing Physicians Provide Insight for Future Hospital Marketing - Pediatric Specialists Preferences



200 AMA Physicians Provide Insight Regarding Hospital Marketing - Adult Specialists Preferences



mms Celebrates 87 Years of Delivering Messages to Healthcare Professionals


This month marks 87 years for Medical Marketing Service, Inc. (mms) as a leader in the healthcare marketing industry. For over eight decades and four generations, the family-owned business has progressively advanced with the fast-paced and ever-changing technology that has continually changed the ways of marketing to healthcare professionals.


Understand the value of subject lines, preview text, and headlines


We are all creatures of habit even when it comes to checking our email. Our habits may vary slightly, but most of us tend to scroll down to delete the emails that are not relevant, useful, or of interest.


What are you waiting for? Read this email marketing success story. Take the next step to put email to work for you.


In May a second year medical student deployed a state-wide email campaign requesting pediatrician’s participation in his medical school research project. The project was in collaboration with an associate professor of one ofU.S. News and World Report’s Best Colleges and a physician of a children’s medical center.


200 AMA Physicians Provide Insight Regarding CME Course Preparation and Marketing


In mms’ 2016 Physician Continuing Medical Education Survey, doctors were asked specifically about their opinions and behaviors related to CME course preparation and marketing activities.


200 AMA Practicing Physicians Provide Insight for Future Pharmaceutical Marketing Campaign Planning


In mms’ 2016 Physician Pharmaceutical Survey, doctors were asked specifically about their opinions and behaviors related to pharmaceutical marketing activities.


200 AMA Physicians Provide Valuable Feedback for Recruiter Marketing


In mms’ 2016 Physician Recruiter Survey, physicians provided valuable feedback.


Where are your emails being opened?


In an ever-changing digital world, email continues to be a powerful marketing tool to connect with HCPs. However, in order to ensure that email remains effective, it’s important to understand how they are being viewed and in what email clients and on what devices they are being opened.


You too can make an impact with email and automated resends


Research shows that targeting HCPs isn’t a “one and done” process. In fact, 70% of HCPs receive marketing information 2-5 times before they make a decision to act. Automated resends allow you to resend to an entire audience or non-openers only resulting in higher open and click-through rates, engagement, responses, and overall ROI.