This month marks 87 years for Medical Marketing Service, Inc. (mms) as a leader in the healthcare marketing industry. For over eight decades and four generations, the family-owned business has progressively advanced with the fast-paced and ever-changing technology that has continually changed the ways of marketing to healthcare professionals.
We are all creatures of habit even when it comes to checking our email. Our habits may vary slightly, but most of us tend to scroll down to delete the emails that are not relevant, useful, or of interest.
In May a second year medical student deployed a state-wide email campaign requesting pediatrician’s participation in his medical school research project. The project was in collaboration with an associate professor of one ofU.S. News and World Report’s Best Colleges and a physician of a children’s medical center.
In mms’ 2016 Physician Continuing Medical Education Survey, doctors were asked specifically about their opinions and behaviors related to CME course preparation and marketing activities.
In mms’ 2016 Physician Pharmaceutical Survey, doctors were asked specifically about their opinions and behaviors related to pharmaceutical marketing activities.
In mms’ 2016 Physician Recruiter Survey, physicians provided valuable feedback.
In an ever-changing digital world, email continues to be a powerful marketing tool to connect with HCPs. However, in order to ensure that email remains effective, it’s important to understand how they are being viewed and in what email clients and on what devices they are being opened.
Research shows that targeting HCPs isn’t a “one and done” process. In fact, 70% of HCPs receive marketing information 2-5 times before they make a decision to act. Automated resends allow you to resend to an entire audience or non-openers only resulting in higher open and click-through rates, engagement, responses, and overall ROI.