News Article Archive - June 2011
The American Medical Association (AMA) has unique advantages over other physician data sources - what we call the AMA Edge. Here’s the inside story about six dimensions of the AMA Edge that make the AMA list
the best physician list
A new database of physicians who respond to the most popular medical marketing offers is now available exclusively from MMS. Enhanced Physician Response Data (EPRD) can be used to dramatically increase response from email as well as all traditional direct marketing media (direct mail, telemarketing and fax).
MMS's Hosp-E-Mail email marketing service
is now guaranteed 100% deliverable
and offers faster turnaround than ever before
to deploy your emails to over 175,000 critical decision-makers, who control billions of dollars of hospital expenditures.
Only 23% of primary care physicians and 28% of specialists prefer computer-based edetailing, according to survey findings reported in the April 25, 2011, edition of American Medical News
), published by the American Medical Association (AMA).
Emails sent to doctors are the primary way pharmaceutical marketers promote edetailing, so it is important to use receptive doctors’ email addresses
to achieve higher response rates and return on investment (ROI). In addition, doctor emails should be integrated with traditional promotional tactics including direct mail and the sales force.
If you have a Web site with access limited to physicians, you can now use the authoritative American Medical Association (AMA) Physician Masterfile to perform real-time Web physician verification by using MMS' Physician Verification Service (PVS).
To paraphrase the great American humorist Mark Twain, the death of direct mail has been greatly exaggerated, according to Andy Cutler, chief strategy officer of Mercury 121, a Boston-based marketing company.
Now that time has passed the landmark healthcare reform legislation was enacted earlier this year, the impact on healthcare professional recruitment has become clearer.
Given the waning power of the sales force, use of non-personal promotion (NPP) is the key to medical marketing
success, according to Les Leathem and C. Marshall Paul of Kantar HCI.
Peer-to-peer promotional medical education continues to be and will remain one of the most important information sources for physicians, according to an article in the May 2010 issue of Med Ad News
. Among physicians who have attended an event, there is an 18%-20% increase in the implementation of what they had learned.
Health reform could be a positive for continuing medical education (CME), according to a report in Medical Meetings