News Article Archive - July 2011
|
|
Doctor emails are the primary way pharmaceutical marketers should engage with the medical profession.
Doctors’ email addresses will serve as the driver of newer online tools, the indispensable heart of effective multichannel marketing at the individual level and driving higher response rates and return on investment (ROI). In addition, doctor emails should be integrated with traditional promotional tactics including direct mail and the salesforce.
During a recent webinar, Shar Van Boskirk, a respected analyst at Forrester Research, revealed how Forrester evaluates the email user experience using a four-dimensional model.
The four dimensions are Subscription, Value, Presentation, and Trust. You may want to ask yourself these questions to evaluate your email user experience profile when using MMS
email marketing services, including Med-E-Mail (SM) service to our
doctor email list.
When you use email marketing using
doctors’ email lists from MMS — to drive traffic to your Web site, you’ll want to make sure your Web site is a great destination. Here are seven ways to do so.
