Let’s look ahead to 2016 and gauge what’s hot and what’s not; what’s in and what’s out, and what’s up and what’s down. Bottom line, what will be the influencers that drive our marketing efforts, determine how we communicate with our target audiences to stand out and be effective, and demand our attention and resources to technology to remain leaders in our industry?
mms would like to offer you this gift of email guidelines based on best practices for effective healthcare marketing. Everything you need to know – all wrapped up right here!
As 2015 winds down, ramp up your healthcare marketing and end the year with a bang. By taking advantage of these last two months you will be better prepared for the New Year and won’t have to resuscitate your plans in January.
In addition to regular testing, mms now offers a Preview Service that allows you to preview your email message in over 40 different email clients and multiple devices.
Healthcare professionals – Millenials. GenX. Boomers. HCPs across all age categories share one thing in common: life. Regardless of age, they juggle priorities and struggle with time. The reality is that between conference calls and back-to-back meetings there are only a few minutes to grab coffee, update Twitter feed, peek at Instagram, and check emails…
Email metrics are critical to evaluating your online campaign. The information that metrics provide serve as a gauge as to whether or not your email messages are effective – and also tell you what steps should be taken to make your communication more impactful.
Always on the cutting-edge of technology in an ever-changing technological world, mms uses sophisticated metrics and analytics to evaluate healthcare professionals(HCPs) digital engagement. By continually collecting and compiling detailed data based on behaviors, you learn where and how HCPs are reading your messages.
Sending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.
One of the buzzwords in the email marketing industry today is responsive design, which is a form of design of your email marketing that will help you achieve better results on mobile devices. According to Litmus, email has seen an average increase of 138% in mobile consumption over the past two years. Also, 42% of opens occur on a mobile device – a statistic worth taking note of before sending your next campaign.
This brings us to a very important question...Can you afford to keep losing 42% of your audience?
Savvy marketers are using multiple channels to reach their targets in 2015. Just as surround-sound audio systems are generally considered superior to stereo, multi-channel marketing has emerged as the best way to communicate with your audience. Specifically, combining e-mail and direct mail packs a particularly powerful punch. We actually consider them sexy, since e-mail and direct mail work synergistically to help you spread your message and reach your goals.