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Circulation Management
Experience, efficiency, and effectiveness make MMS the publisher’s choice for 21st century circulation management.
Since 1929, MMS, the original American Medical Association (AMA) database licensee, has developed the systems, the
service and the staff necessary to provide a full range of controlled circulation management capabilities customized
specifically for the needs of medical publishers.
MMS has an unsurpassed track record of stability and medical publishing experience. Over the years, our clientele has included many
leading names in medical marketing and publishing.
Our extensive medical publishing knowledge and expertise, and commitment to excellent customer service attentive to your every
need, provide value exceeding your expectations of a controlled circulation management partner. We’re at your service to provide
consultation to meet the myriad challenges of medical publishing, including readership studies, audits, regulations, and data
processing applications.
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Med-PubSM File matching
MMS has just created a new tool which allows medical publishers to match pharmaceutical target files to circulation files online.
Matches can be done using Medical Education (ME) number, National Provider Identification (NPI) number, or physician name and
address. Match reports are available within minutes.
This is an excellent sales tool, empowering sales reps to demonstrate that their publications provide excellent coverage of clients’
target markets. Additionally, the report will give you market coverage of physicians that can be reached via email using MMS’
Med-E-MailSM email marketing service to over 700,000 physician email addresses, guaranteed 100% deliverable . You can use this
information to sell multimedia projects incorporating email marketing. (Customer email addresses can also be matched to AMA
data–inquire for details).
For more information, contact your MMS Business Development Manager at 1.800.MED.LIST (633.5478) or sales@mmslists.com.
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Online
Med-PubSM lets you run counts online, anytime and anywhere with point-and-click ease. Or, MMS staff can use the system on your
behalf. You can also run ad hoc list and count requests for projects, classified advertising solicitations, readership research surveys/ad
check studies, direct mail promotions, supplemental issues, and miscellaneous requests. MMS processes all data and reports with our
in-house service bureau, assuring you of the quickest turnaround.
With its physician lookup capability, Med-PubSM empowers you to handle physician circulation inquiries efficiently and effectively.
Data is entered online, so responses are processed with real-time data organization and optimal quality control (response documents
are stored off-site for ultimate security and audit integrity).
E-QualsSM technology moves qualification online, replacing expensive direct mail and telemarketing efforts with economical, CAN-SPAM
compliant e-mail broadcasts to targeted recipients, who simply point and click to request your publication. Requests are captured
automatically, instantaneously, and cost-effectively.
MMS can also provide fax lists for requalification.
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On time
Med PubSM provides unmatched reliability with in-house issue production and transmission, request maintenance, list processing, and
report generation in conformance with USPS requirements.
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On target
Med PubSM covers the medical market cost-effectively with circulation lists selected from the best, most up-to-date, BPA-accepted
universe masterfiles to ensure optimal receipt of your journals, a prerequisite for high readership: the AMA (updated weekly) and the
American Osteopathic Association (AOA, updated monthly) lists, along with industry-standard high prescriber files for demos and splits.
MMS also offers a full line of healthcare professional lists, including physician assistants (PAs) and nurse practitioners (NPs), so you’ll
enjoy the convenience, confidentiality, and quality control of our one-stop list and service bureau/data processing shop.
In addition, Med-PubSM makes it easy to assure advertisers that they’re reaching the right audience by running circulation statements in
BPA format automatically, concurrent with issue production.
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On budget
MMS saves you money without compromising on extraordinary customer service. We’ll minimize postal costs with E-QualsSM technology
that moves qualification online. Even better, MMS turns circulation into a revenue center when you participate in MMS’s Med-E-MailSM
Physician Broadcast E-mail Service. To paraphrase one of our publishing clients, “MMS is the only vendor that sends me checks.”
MMS makes the transition to Med-PubSM easy with a proven plan encompassing key steps, including a kick-off meeting, deadlines,
transfer dates, publication parameters, document transfers, counts, postal permit and business reply card (BRC) approval, data entry,
and issue production.
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Welcome to the 21st century circulation management, powered by Med-PubSM.
Welcome to MMS.
For a no-obligation consultation, please contact MMS at 1.800.MED.LIST (633-5478)
or sales@mmslists.com.
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