MMS continues to be on the edge of new technologies for the Healthcare Marketing Industry. Email Automation, Data Integration, Analytics and Creative Consultation are all part of the complete marketing package that we offer.
MMS launched its new product, MED-E-Mail Broadcast Service allowing customers to add email marketing to their direct marketing programs.
The UPS two-week strike created a paradigm shiﬅ in MMS business. Not able to deliver printed labels to printers and mailers during the strike, MMS converted 40% of its customers to electronic data delivery of mailing lists.
MMS began migration from a main-frame computer environment to a PC based platform. This new computing platform allowed customers to access data at MMS.
MMS partnered with NAPR to provide computer services tailored to the recruitment industry by supplying faster turn-around time for list count selections. This became the ground work for the NOWW ordering and count system.
Working with many medical associations MMS computerized their membership lists, allowing them to service their memberships better. Included in this group were: ACS, AANA, ACOG, ADHA, AVMW and the Indiana Medical Association. In 1977 MMS programmed and handled the first remote on-line convention registration for ACS at McCormick Place.
Medical Mailing Service realized that its future was in data and data processing and sold off the mailing business to focus on the future. The firm name was changed to Medical Marketing Service to reflect the new company direction.
Medical Mailing Service installed one of the first IBM 1401 computer systems in Chicago. Working in conjunction with IBM, Medical Mailing Service developed a personalized computer -generated letter writing program. In 1970 MMS became the first mailing service in Chicago allowed to co-mingle mail to expedite bulk rate mail delivery.
Fred Jungbluth bought Medical Mailing Service in Chicago. Medical Mailing Service was a step ahead in technology, using the newer Addressograph metal plates for addressing. The firms were merged by 1929 under the name of Medical Mailing Service, Inc. and operated in both St. Louis and Chicago. In 1936, all operations were moved to Chicago.
Mason Addressing Company – Fred Jungbluth purchased Mason Addressing Company which was servicing the mailings for three large medical and chemical accounts in the St Louis area. Mason Addressing was the first subscriber to the American Medical Association physician list directory service. Fred was instrumental in converting his clients from using their own in-house list to a professionally updated AMA file.