We do what's best for you and your business by providing quality data to deliver your message via email/direct mail.
Over 80% of physicians and other healthcare professionals want to receive information, and prefer to receive it via email. Email has a 38-to-1 ROI on every dollar spent; the highest ROI among digital marketing channels. Email is an added-value in healthcare marketing because HCPs are online and in their inboxes every day. Other benefits include:
Our experience deploying thousands of successful email campaigns over the last several decades allows us to effectively help you target your ideal prospect, design your creative, deliver your message, provide key metrics, and achieve impressive ROI results.
mms provides high quality member/non-member association and compiled lists for your direct mail programs.
Direct mail continues to serve as an effective anchor in multi-channel campaigns. A saavy marketer can schedule multiple touch points in conjunction with the timing of when direct mail drops to achieve maximum impressions and engagement. In fact, overall engagement with direct mail pieces is growing as clutter in the mailbox declines. Eye-catching, creative direct mail gets noticed, read, and acted upon resulting in impressive response rates.
The benefits of direct mail include:
You've heard the saying, "You're only as good as your data." Well, that's what sets us apart and makes us the number one choice in healthcare marketing.
When it comes to data, we've got you covered. Our complete, accurate, and highly targetable data allows you to reach all of your target audiences with the right message, at the right time, and at the right place.
mms carefully gathers its data sets from the nation's leading healthcare professional associations and trusted, select industry-specific sources. The detailed data obtained through continuous, extensive collection and verification yields up-to-date direct mail and email addresses for your target audience. Reliable data with double-permissioned opt-ins provides you with increased engagement and conversions that drive your ROI.
State-of-the-art technology performs real-time, daily data scrubbing to ensure the highest level of accuracy and seamless deliverability. Hard bounces, soft bounces, and undelivered email addresses, along with all opt-outs are removed promptly to provide you with the most current and cleanest contact lists.
Direct mail lists are updated on a weekly or monthly basis. Check out our lists for their specific update frequency.
Our rich data enables us to hyper-target the right healthcare professionals (HCPs) based on your specific selections and file matching to deliver your customized message to a particular audience.
Data is the deliverability difference and mms continues to maintain an unsurpassed 98% deliverability rate by performing all the "behind-the-scenes" activities:
When is the best time to send emails?
When HCPs are in their inbox checking mail
How do you determine the preferred email address?
By the address HCPs engage with most
Our proprietary, state-of-the-art technology allows us to:
By capturing this key behavioral data and integrating it into our delivery system, HCPs receive your message when they want and on the devices they prefer - right message, right time, right place - for maximum engagement and results.
mms performs regular reviews of our top domain deliverability and monitors blacklists, authentication protocols, and reputation services to verify and ensure that Med-E-Mail is a trusted sender. To uphold our high IP reputation, sender scores on our IP Addresses are reviewed on a daily basis and IP addresses are verified to make sure they are not blacklisted.
Spam score reviews are performed on every email deployment to ensure that your message won't get trapped in a spam folder.