Physician surveys have shown that the Subject Line reigns supreme in this category. However, the From Name, Subject Line, AND Preview Text all play important roles and offer three valuable opportunities to catch HCPs’ attention while they scroll through their inboxes.
The “From Name” in an email, like Caller ID on a phone, is one of the first elements considered before opening an email. Healthcare professionals like all of us check to see who the sender is and then determine if the sender and the offer are important, relevant, and worth their time.
The split-second decision to open an email based on an average of only 45–50 characters screams the importance of a subject line to your overall campaign. An effective subject line should grab HCPs’ attention, stop their scrolling at your email, and get them to click to read your message.
Currently there are over 123,000 PAs actively involved in providing healthcare. Like physicians, PAs need to be kept up-to-date on pharmaceutical products and continuing education programs throughout their careers. With an ever-increasing demand for PAs, it’s not surprising that PA is a top profession according to Forbes and U.S. News & World Report, and a key target audience for recruitment offers.
Surveys show that physicians receive healthcare marketing 2-3 times before they act. Email re-send programs offer effective solutions to ensure that your message reaches your target audience with more frequency. Multiple deployments not only help to increase opens and engagement with HCPs but build relationships and generate additional leads.
We are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including healthcare professionals can relate when it comes to the steps we take to tackle email and clear our inboxes.
Sending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.
Have you noticed that you are spending more than an hour drafting the perfect email? While the message contained in your email may be important, the meaning may be lost if you are not able to expertly craft other elements of the email.
For over fifteen years, email marketing has been a major tool for the pharma and healthcare industry. According to McKinsey & Company, email is still the most effective way to acquire customers [and nearly forty times more effective than Facebook and Twitter combined], and that 91% of U.S. consumers use email daily.
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