Continuing Medical Education

 
CME Marketing 93 percent
 

of physicians are interested in information or invitations to/about CME courses

 
 

Email and direct mail are effective CME marketing solutions that provide a direct way to connect with healthcare professionals. Let us show you how to simplify the marketing of your CME program, yield higher responses, registrations, and ROI, and fill the house with the right HCPs.

Partner with mms for solution-based strategies that will help you:

  • Connect directly with HCPs

  • Build awareness about your educational programs

  • Target local, regional, and national audiences

  • Increase attendance for both online and in-person courses

CME Marketing Solutions puzzle

Solutions for your Continuing Medical Education

Email and Direct Mail Campaign Options

Deliver your marketing messages to healthcare professionals quickly and cost effectively. Reach Physicians, PAs, Nurse Practitioners and many other Allied Professionals with emails deployed on your behalf or right from your desktop with the NOWW Platform. Whether you’re sending a single email or deploying an email campaign including multiple sends and re-sends, solutions can be customized to meet your specific needs. From beginning to end, we will work with you to target your ideal prospect, deliver your message, review key metrics, and achieve positive results.

Direct mail continues to be a key component in the healthcare marketing mix, especially when used in conjunction with email. In addition to seeing a message in the inbox, the enhancement and effectiveness of a campaign is heightened when your message is physically delivered into the hands of your target audience.

The NOWW Platform

mms’ NOWW Platform is a web-based marketing platform that provides you the freedom and flexibility to personally manage your email and direct mail marketing when and where you want. 24/7 secure access to quality healthcare data enables you to identify target audiences, perform email broadcasts, download mailing lists, and much more right from your desktop.


CME Marketing Benefits

Benefits

Quality Data

  • Verified HCPs sourced from the nation's leading healthcare professional associations and trusted industry partners
  • Real-time daily data cleansing
  • HCP preferred email and direct mail addresses

Data Targeting

  • Specialties/board certification
  • Demographic/geographic selection
  • NPI number matching
  • Type of practice summary

Successful Email Delivery

  • Send-time optimization for each deployment
  • Spam score review on every creative
  • IP reputation review on a daily basis

Data Driven Reporting

  • Opens/clicks
  • Viewing/engagement time/platforms
  • Top devices used