Optimize email campaigns starting with the From Name
Surveys show that physicians and other HCPs are interested in receiving healthcare marketing and receiving it mostly via EMAIL. As a healthcare marketer, your goal is to be recognized as a trustworthy brand and sender of important, relevant content and stand out among the crowd in the inbox. Building such a reputation begins with optimizing emails starting with the From Name. Emails sent with a consistent, credible From Name that clearly represents the sender will encourage HCPs to open your email and engage.
To learn more about how this applies specifically to your industry, click one of the links below:
For more information regarding From Names or digital marketing, call us at 800-633-5478 or fill out the form below.