4 Preview Text Tips to Boost Email Open Rates

 
Preview Text Image
 

What is it exactly that gets physicians and other HCPs to open healthcare marketing emails?

Physician surveys have shown that the Subject Line reigns supreme in this category. However, the From Name, Subject Line, AND Preview Text all play important roles and offer three valuable opportunities to catch HCPs’ attention while they scroll through their inboxes. Of the three email elements visible in the inbox, the Preview Text is the most overlooked element. The valuable space that it affords healthcare marketers to entice HCPs to click and view their message could be the difference maker in increasing open rates.

To learn more about how this applies specifically to your industry, click one of the links below:

CME - 4 Preview Text Tips to Boost Email Open Rates

Hospital Marketing - 4 Preview Text Tips to Boost Email Open Rates

Pharma - 4 Preview Text Tips to Boost Email Open Rates

Recruitment - 4 Preview Text Tips to Boost Email Open Rates

 

For more information about preview text and our email services, call 800-MED-LIST(633-5478).