In the know about PAs
PAs are an increasingly influential and valuable audience for Healthcare Marketers as they provide you additional opportunities to drive home your messages.
Currently there are over 123,000 PAs actively involved in providing healthcare. Like physicians, PAs need to be kept up-to-date on pharmaceutical products and continuing education programs throughout their careers. With an ever-increasing demand for PAs, it’s not surprising that PA is a top profession according to Forbes and U.S. News & World Report, and a key target audience for recruitment offers.
PAs are vital in leading patient-centered medical teams. They diagnose, treat, and prescribe medicine while working in collaboration with other healthcare team members.
There are over 123,000 certified PAs and students nationwide who have more than 400 million patient interactions per year. They diagnose illnesses, develop and manage treatment plans, prescribe medications, and often serve as a patient’s principal healthcare provider in every medical and surgical subspecialty from pediatric neurosurgery to oncology to primary care.
The AAPA is the national professional society for PAs. Their mission is to ensure professional growth, personal excellence, and recognition of PAs by advocating for all PAs and providing tools to improve PA practice and patient care.
PAs practice and prescribe medication in all 50 states, the District of Columbia, U.S. territories, and the uniformed services.
PAs must earn 100 CME credits every two years to maintain certification.
The PA profession tops the lists:
#1 Forbes’ 25 Most Promising Jobs for Millennials
#2 USNWR’s 2018 Best Healthcare Jobs
#3 USNWR’s 2018 100 Best Jobs
PAs are the 3rd fastest growing healthcare profession, and in the top 20 most recruited healthcare professionals.* PAs practice in a variety of specialties: 25.9% of PAs practice medicine in the Surgical Subspecialties, 28.6% in specialties designated as Other, 24.6% in Primary Care, 10.7% in Internal Medicine Subspecialties, 8.9% in Emergency Medicine, and 1.3% in Pediatric Subspecialties.
PAs continue to play a bigger role in the healthcare system: 45.5% of PAs work in an Outpatient Office or Clinic, 38.3% practice in a Hospital, 7.7% work in settings designated as Other, 6.1% are employed by an Urgent Care Center, and 2.4% work for a School, College, or University. Marketers are paying more attention to PAs. Are you?
Exclusive to mms, the American Academy of PAs (AAPA) is the official list of PAs. Email and direct mail options along with multiple demographic selections allow you to effectively reach these sought-after HCPs.
There are over 81,000 PAs with preferred email addresses that are available for email marketing. PA engagement rates generally are higher than other HCPs.
Select from detailed demographics to fine tune your target audience including specialty, age, certification, gender, PA program (school of graduation), graduation year, work setting, and geographic
AAPA data can be used in many areas of healthcare marketing including CME, Journal Distribution, Market Research, Pharmaceutical Marketing, Recruitment, and more.
*2018 BLS and Merritt Hawkins’ Review of physician and Advanced Practitioner Recruiting Incentives