Physician surveys have shown that the Subject Line reigns supreme in this category. However, the From Name, Subject Line, AND Preview Text all play important roles and offer three valuable opportunities to catch HCPs’ attention while they scroll through their inboxes.Read More
Sending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.Read More
Have you noticed that you are spending more than an hour drafting the perfect email? While the message contained in your email may be important, the meaning may be lost if you are not able to expertly craft other elements of the email.
For over fifteen years, email marketing has been a major tool for the pharma and healthcare industry. According to McKinsey & Company, email is still the most effective way to acquire customers [and nearly forty times more effective than Facebook and Twitter combined], and that 91% of U.S. consumers use email daily.Read More
In an ever-changing digital world, email continues to be a powerful marketing tool to connect with HCPs. However, in order to ensure that email remains effective, it’s important to understand how they are being viewed and in what email clients and on what devices they are being opened.Read More
We are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including HCPs can relate when it comes to the steps we take to tackle email and clear our inboxes.Read More