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Pharmaceutical and
Medical Device Marketing

Pharmaceutical Marketing 83 percent
 

of physicians are interested in receiving information from pharmaceutical companies.

 

Email and direct mail are effective pharma marketing solutions that provide a direct way to connect with healthcare professionals. As face-to-face access to physicians continues to be an anomaly, email is an effective solution that provides a direct way to connect with them for your pharmaceutical marketing campaigns. When one door closes, an inbox opens.

Partner with mms for solution-based strategies that will help you:

  • Gain access to no-see doctors

  • Communicate formulary announcements

  • Announce updates to existing drugs and procedures

  • Drive website traffic

Pharmaceutical Marketing Solutions Image

Solutions for your Pharmaceutical and Medical Device Marketing

Email and Direct Mail Campaign Options

Deliver your marketing messages to healthcare professionals quickly and cost effectively. Reach Physicians, PAs, Nurse Practitioners and many other Allied Professionals with emails deployed on your behalf or right from your desktop with the NOWW Platform. Additional options available include Email Leasing where you can lease emails directly to target and use with your current deployment programs. Whether you’re sending a single email or deploying an email campaign including multiple sends and re-sends, solutions can be customized to meet your specific needs. From beginning to end, we will work with you to target your ideal prospect, deliver your message, review key metrics, and achieve positive results.

Direct mail continues to be a key component in the healthcare marketing mix, especially when used in conjunction with email. In addition to seeing a message in the inbox, the enhancement and effectiveness of a campaign is heightened when your message is physically delivered into the hands of your target audience.

The NOWW Platform

mms’ NOWW Platform is a web-based marketing platform that provides you the freedom and flexibility to personally manage your email and direct mail marketing when and where you want. 24/7 secure access to quality healthcare data enables you to identify target audiences, perform email broadcasts, download mailing lists, and much more right from your desktop.


Pharmaceutical Marketing Benefits

Benefits

 
 

Quality Data

  • Sourced from the nation’s leading healthcare professional associations and trusted industry partners
  • Real-time daily data cleansing
  • HCP preferred email addresses

Data Targeting

  • ME*/NPI number target file matching
  • Script level data by decile
  • Demographic/geographic selection

    *User must have a current AMA license to receive AMA-PPD data.

Successful Email Delivery

  • Send-time optimization for each deployment
  • Spam score review on every creative
  • IP reputation review daily

Data Driven Reporting

  • HCP level reporting
  • Opens/Clicks/Click Throughs
  • Viewing/engagement time/platforms
  • Top devices used