Medical Publishing

Email and Direct Mail are effective Medical Publishing solutions to maintain and increase your HCP controlled circulation bases.

mms offers proven strategies that will help you:

  • Ensure optimal delivery of your journals by reaching healthcare professionals at their preferred mailing addresses. mms’ healthcare association database consists of the best up-to-date mailing addresses from the AMA Physician Masterfile, American Academy of PAs (AAPA), American Dental Association (ADA), American Association of Diabetes Educators (AADE), and our compiled Advance Practice Nurses.

  • Effectively communicate your requalification efforts, readership research studies, and digital offerings. Surveys indicate that physicians receive information 3-5 times before they take any action. Cost-effective direct mail and email send and re-send options provide multiple ways to contact HCPs. 

  • Understand exactly where your circulation numbers are with BPA style Audit Reports Requestor/Non-Requestor Aging Reports and Postal Reports. 

  • Drive verified HCP traffic to your website with instant Physician Verification.

  • Get the best matching results from Advertiser Files, using AMA ME Numbers or NPI Numbers for Targeting and Matching.

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Solutions for your Controlled Circulation and Digital Marketing

Email and Direct Mail Campaign Options

Deliver your marketing messages to healthcare professionals quickly and cost effectively. Reach Physicians, PAs, Nurse Practitioners, and many other Allied Professionals with emails deployed on your behalf or right from your desktop with the NOWW Platform. Whether you’re sending a single email or deploying an email campaign including multiple sends and re-sends, solutions can be customized to meet your specific needs. From beginning to end, we will work with you to target your ideal prospect, deliver your message, review key metrics, and achieve positive results.

Direct mail continues to be a key component in the healthcare marketing mix, especially when used in conjunction with email. In addition to seeing a message in the inbox, the enhancement and effectiveness of a campaign is heightened when your message is physically delivered into the hands of your target audience.

The NOWW Platform

mms’ NOWW Platform is a web-based marketing platform that provides you the freedom and flexibility to personally manage your email and direct mail marketing when and where you want. 24/7 secure access to quality healthcare data enables you to identify target audiences, perform email broadcasts, download mailing lists, and much more right from your desktop.

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Quality Data

  • Sourced from the nation’s leading healthcare professional associations and trusted industry partners
  • Real-time daily data cleansing
  • HCP preferred email addresses

Data Targeting

  • ME*/NPI number target file matching
  • Script level data by decile
  • Demographic/geographic selection
  • Specialty
  • Type of Practice Summary
  • Enhanced Email Behavior Database

Successful Email Delivery

  • Send-time optimization for each deployment
  • Spam score review on every creative
  • IP reputation review daily

Data Driven Reporting

  • BPA style Audit Reports - Requestors/Non-Requestors Aging Reports, Postal Reports
  • HCP level reporting
  • Opens/Clicks/Click Throughs
  • Viewing/engagement time/platforms
  • Top devices used