New Features Help You Get More Out of Your Medical Marketing Campaigns

As we adjust to the “new normal” where almost everything is virtual, medical marketers are searching for more efficient ways to reach physicians with their messages. Email marketing campaigns are a proven way to target prospects. Yet it can be a challenge to know if you are getting the most out of your email campaign results.

That’s why we are excited to announce the launch of the new release of the MMS NOWW Platform, which has been refreshed with the latest artificial intelligence (AI) technology. Now it is easier than ever to take control of the effectiveness of your broadcast emails, all from your desktop.

We incorporated AI into the key features that help optimize how you create, send and measure your email campaigns, so you get better results.

Tailor your targets

Build and target campaign lists by type of health care professionals, specialty areas, locations and other meaningful variables. Then upload and customize HTML content. You’re able to preview emails in a variety of formats to make sure they look good on any device; run spell check to help avoid errors; then validate links and get a spam rating to prevent errors that can hurt results and damage your brand.

Test campaign variables

Email testing is critical to the success of your campaigns. The new NOWW Platform has testing capabilities with A/B splits to quickly evaluate various subject lines, content approach and campaign cadence. There is also an advanced multivariate capability that enables you to test up to four options to determine the most effective content and cadence.

Measure what works best in real time

The new and improved broadcast intelligence tool in the NOWW Platform release makes it easy to monitor the number of emails sent, received, opened and clicked. See all of your key data results in a customizable, easy-to-read dashboard. Surveys revealed that physicians typically receive health care marketing information 2–5 times before they take action. Ensure your medical marketing campaign gets into your targets’ inboxes multiple times using automation based on individual behavior analytics.

Support for the Entire Team

The NOWW Platform is available for one flat monthly fee — no matter the number of users — so the team members you count on to create impactful email campaigns can collaborate in real time.

Interested in learning more about the NOWW Platform packages to decide which one works best for your team? Contact us today to set up a demo, or visit mmslists.com/noww-platform-matrix for more information.