Hospital Marketing Articles

 

HOSPITAL MARKETING

 
 72 percent want to receive hospital marketing information
 
 

of physicians want to receive information from hospitals/medical institutions at least monthly and many weekly.

 

Email and direct mail are effective hospital marketing solutions that provide a direct way to connect with healthcare professionals. mms offers proven strategies that will help you:

  • Improve U.S. News and World Report rankings

  • Enhance your reputation, build awareness and strengthen your brand with physicians

  • Drive referrals by connecting directly with HCPs

  • Increase HCP engagement with multiple touches that communicate what is important to them—clinical advances, research case studies, and events

 
 
 Hospital Marketing Solutions

Solutions for your Hospital Marketing

 
 

The NOWW Platform

A 24/7 web-based marketing platform enabling you to personally manage your email and direct mail campaigns right from your desktop

Custom Campaign Pricing Options

Pricing solutions that based on your complete campaign, not just one deployment

Annual Volume Agreements

Preferred pricing for unlimited email deployments to your targeted audience.

 
 Hospital Marketing Benefits

Benefits

 

Quality Data

  • Sourced from the nation's leading healthcare professional associations and trusted industry partners
  • Real-time daily data cleansing
  • Provides USNWR physician addresses in connection with Best Hospitals and Best Children's Hospitals physician surveys

Successful Email Delivery

  • Send-time optimization for each deployment
  • Spam score review on every creative
  • IP reputation review on a daily basis

Data Targeting

  • Board certifications
  • Service lines/specialties
  • Demographic/geographic selection
  • Type of practice summary

Data Driven Reporting

  • Opens/clicks
  • Viewing/engagement time/platforms
  • Top devices used
  • Physician or aggregate level reporting
 
 

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