Learn how MMS helps healthcare and hospital marketers reach targeted physicians and HCPs through the Med-E-Mail Network, MMS-managed deployment, verified healthcare data, and NOWW Platform access.
Med-E-Mail is MMS’ proprietary physician and HCP email broadcast service, designed for healthcare marketers to reach targeted physicians, physician assistants / physician associates (PAs), advanced practice providers, and other relevant healthcare professionals through MMS-managed email campaigns or approved access through the NOWW Platform.
The NOWW Platform is MMS’ cloud-based medical marketing platform for targeting, testing, deploying, and measuring physician and HCP email campaigns
Pharmaceutical and life sciences marketers
CME providers targeting physicians for accredited programs
Hospital and health system marketers supporting service line marketing, physician referral development, and patient acquisition campaigns
Medical publishers promoting journals and clinical resources
HCP recruiters identifying and engaging practicing physicians
In-house recruiters at hospitals, health systems, and group practices recruiting physicians and advanced practice providers
Healthcare search firms and locum tenens companies recruiting physicians, advanced practice providers, and other healthcare professionals
Healthcare market researchers building physician panels
The Med-E-Mail Network is compiled through a proprietary MMS process that combines long-standing healthcare data partnerships, first-party data feeds, identity matching, and ongoing email validation. Rather than relying on scraped public directories or unmanaged third-party lists, MMS receives professional email data from established healthcare sources and evaluates each record before it is committed to the Med-E-Mail database.
MMS has processed more than 9 million healthcare professional email addresses through this workflow. Incoming data is authenticated against trusted healthcare professional reference databases, including the AMA-PPD for physicians, AAPA data for physician assistants / physician associates (PAs), and advanced practice provider data sources. MMS then applies proprietary scoring, hygiene, and validation models developed over more than 20 years to determine whether an email address should be included for campaign deployment.
As part of the inclusion process, healthcare professionals are notified that they may receive professionally relevant information or content and are provided control over the communications they receive. This process supports a higher-quality physician email marketing audience by emphasizing verified identity, professional relevance, ongoing hygiene, and managed deployment through MMS rather than uncontrolled list distribution.
Med-E-Mail allows marketers to reach physicians and other relevant healthcare professionals through targeted email campaigns supported by MMS-managed deployment or, for approved customers, access through the NOWW Platform. Customers can define their audience using MMS healthcare data assets, including the AMA Physician Professional Data™ database for physicians, the AAPA database for physician assistants / physician associates (PAs), advanced practice provider data, and NPI-based provider data for other relevant HCP audiences.
This means customers are not limited to a generic physician email list. Instead, MMS can support more precise HCP email targeting by aligning Med-E-Mail deployment with specialty, profession, geography, practice characteristics, and other available healthcare provider attributes from trusted reference data sources.
With Med-E-Mail, MMS makes HCP email outreach easier to manage by combining targeted audience activation with a responsible, privacy-conscious deployment process. Med-E-Mail is most commonly offered as an MMS-managed email campaign deployment service, especially for one-time or campaign-specific outreach. In certain approved circumstances, MMS may evaluate licensed email data options based on the customer’s use case, permitted use, agreement terms, source database requirements, and suppression obligations.
To ensure every campaign reflects the customer’s outreach requirements, MMS asks customers to provide any applicable suppression files, internal do-not-contact lists, prior campaign opt-outs or account-specific exclusion rules before deployment. MMS then applies those customer-supplied instructions alongside its own ongoing suppression and hygiene processes to support accurate audience selection, recipient preference management, and privacy-conscious execution.
For customers and prospects, the value is straightforward: MMS helps identify and activate the right HCP audience—physicians, physician assistants / physician associates (PAs), advanced practice providers, and other NPI-based healthcare providers—through a managed email broadcast service designed for healthcare marketing, audience quality, and responsible engagement.
Med-E-Mail campaigns can be targeted using MMS’ broader healthcare data assets, including physician data from the AMA Physician Professional Data™ database, physician assistant / physician associate PA data from AAPA, advanced practice nurse and nurse practitioner data, and NPI-based matching for other relevant healthcare provider audiences. Available targeting selections vary by audience, source database, license terms, and campaign requirements.
AMA Physicians List: Review MMS’ AMA Physicians List page for physician audience selections such as specialty, geography, type of practice, board certification, licensure, training, demographics, and other AMA-PPD attributes.
AAPA Physician Assistant / Physician Associate Database: Review MMS’ AAPA page for PA audience selections such as age, gender, specialty, work setting, certification, PA program, graduation year, and geography.
Nurse Practitioner and Advanced Practice Provider Database: Review MMS’ Nurse Practitioners page for advanced practice nurse and APRN audience information, including available email coverage, licensing-source compilation, monthly refreshes, and campaign channels.
NPI Provider Data Matching: MMS can support matching and targeting workflows using NPI data where appropriate, including matching customer files or identifying healthcare provider audiences for approved campaigns.
Healthcare Professional Databases: Prospects can also explore MMS’ healthcare data pages for other HCP and allied healthcare professional audiences, including nurses, pharmacists, dentists, therapists, diabetes educators, and hospital managers.
MMS supports Med-E-Mail campaign activation through MMS-managed deployment and, for approved customers, access through the NOWW Platform. For campaign-specific outreach, MMS can manage audience preparation, suppression, hygiene, deployment, monitoring, and reporting. Customers using the NOWW Platform can access a cloud-based medical marketing toolbox to define target audiences, prepare campaign content, test variables, schedule deployments and review engagement reporting.
The NOWW Platform supports healthcare email marketing workflows with tools for demographic count reporting, target file refinement, HTML content upload and editing, spam score review, multivariate testing, resend deployment, and Med-E-Mail analytics reporting. This gives marketers visibility into physician email campaign performance, HCP audience reach, and healthcare email marketing engagement while MMS supports the underlying data, governance, suppression, and deliverability processes.
Contact MMS to review available audience counts, targeting options, campaign timing, and deployment requirements for your next physician or HCP email marketing campaign. MMS can align your campaign goals with the right healthcare professional audience and recommend the appropriate activation model, including MMS-managed deployment or approved NOWW Platform access.
Request Med-E-Mail audience counts or schedule a NOWW Platform consultation.
Q: Do I receive the HCP email addresses?
A: Med-E-Mail is most commonly provided as an MMS-managed physician and HCP email campaign deployment service, particularly for one-time or campaign-specific outreach. MMS deploys approved campaign content to the selected HCP audience and manages audience preparation, suppression, hygiene, deliverability, and reporting. In certain approved circumstances, MMS may evaluate licensed email data options based on the customer’s use case, permitted use, agreement terms, source database requirements and suppression obligations.
Q: Are licensed email data options available?
A: Licensed email data options may be available in certain approved circumstances, but availability is not automatic and depends on the customer’s intended use, audience, licensing terms, source database requirements, suppression process, and contractual controls. For one-time or campaign-specific outreach, MMS typically recommends managed Med-E-Mail deployment.
Q: How is Med-E-Mail different from MMS’ healthcare database products?
A: MMS healthcare database products help customers define and understand available HCP audiences, including physicians, physician assistants / physician associates (PAs), advanced practice providers, and other NPI-based healthcare providers. Med-E-Mail is the managed email activation service that allows customers to reach selected HCP audiences through MMS-deployed email campaigns.
Q: Can customers access Med-E-Mail through the NOWW Platform?
A: Yes. Approved customers may access Med-E-Mail campaign capabilities through the NOWW Platform, MMS’ cloud-based medical marketing platform for targeting, tailoring, testing, deploying, and measuring HCP email broadcasts. MMS also offers managed deployment support for customers who prefer MMS to prepare, deploy, and report on campaign activity.
Q: What HCP audiences can I target through Med-E-Mail?
A: Med-E-Mail campaigns can support targeting across relevant HCP audiences, including physicians, physician assistants / physician associates (PAs), advanced practice providers and other NPI-based healthcare providers, depending on audience availability, source database, license terms and campaign requirements. For detailed targeting selections, customers should review the corresponding MMS database pages or request current counts from MMS.
Q: How does MMS manage suppression and privacy for Med-E-Mail campaigns?
A: MMS manages Med-E-Mail deployment using data governance, permission, suppression, hygiene, and deliverability processes. Customers should provide any applicable suppression files, internal do-not-contact lists, prior campaign opt-outs, or account-specific exclusion rules before deployment so MMS can apply those instructions alongside MMS-maintained suppression processes.
Q: What reporting is available after a Med-E-Mail campaign?
A: MMS provides campaign reporting so customers can evaluate reach, delivery, and engagement. Reports may include sent volume, delivered volume, opens, clicks, bounces, opt-outs, net deliverability, and link-level engagement activity to inform future healthcare email marketing campaigns.
Q: How is the Med-E-Mail audience compiled?
A: The Med-E-Mail Network is compiled from first-party healthcare data feeds, long-standing MMS data relationships, and authoritative healthcare reference databases. MMS authenticates healthcare professional records, validates email addresses, and applies ongoing hygiene processes before audiences are used for managed email campaign deployment.
Q: Can I target Med-E-Mail campaigns by specialty, geography or provider type?
A: Yes. Med-E-Mail campaigns can be targeted using available healthcare provider attributes such as specialty, profession, geography, practice characteristics, and other audience selections, depending on the source database, audience type, license terms, and campaign requirements.
Q: How do I get started with a Med-E-Mail campaign?
A: Customers can start by sharing their campaign goals, target audience, timing, creative materials, and any applicable suppression files or exclusion rules. MMS can then review available audience counts, prepare the campaign for deployment, and provide reporting after the campaign is completed.
Q: Can Med-E-Mail be used for direct mail campaigns?
A: No. Med-E-Mail is designed for MMS-managed email campaign deployment. For direct mail, multichannel or postal targeting programs, customers can explore MMS’ healthcare database products, including physician and other HCP audience data solutions.
NOWW Platform
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