New Year Revolution: Prepping for Success in 2024
Marketing in 2023 has been challenging, to say the least. Uncertainty in this year’s economy has resulted in frozen budgets, fewer resources, reduced leads, diminished open rates, lower click-through and less engagement for many email marketers. Sound familiar? You’re not alone.
In With the Old. And the New.
The good news is that 2024 is around the corner. And while the new year presents the opportunity to start fresh, it’s important to not lose sight of your learnings from 2023 so you can move next year’s campaigns forward with insight, confidence and purpose.
With proper planning and strong implementation, your email marketing campaigns can be more effective and successful in 2024 and beyond. Here are some tips to keep in mind:
1. Stay On Top of Trends and Regulations
What may have been a focus this year can easily shift in the next, so it’s important to look ahead at potential new changes to healthcare laws, technology and industry advancements coming in 2024 so your messaging will be relevant and on target from the beginning.
2. Take Stock, Track and Optimize
Have you been closely monitoring your open, click-through and conversion rates from this year’s campaigns? This is critical for developing strategies and enhancing segmentation and analytics for 2024 so you can evolve what’s currently working and refine/revamp what isn’t.
3. Divide and Conquer
Segmenting your lists is key to reaching your audience with precision. If you haven’t done so yet in 2023, start dividing your contacts into groups such as doctors, nurses, clinic managers, etc. so you’ll be ready to send personalized, targeted emails instead of blanket campaigns in 2024.
4. Prepare to Put AI to Work for You
AI has generated a lot of buzz in 2023, and its usage and capabilities are sure to expand in 2024. If you haven’t gotten hands-on with AI yet, now’s the time to start. You can use it in the new year to generate and scale personalized messaging based on user behaviors.
5. Get More Visual in 2024
As medical professionals get busier, they have less time to read content-rich emails. Short videos can communicate messages quickly and help increase click-through. Start developing video content for your email campaigns now so you’ll be ready to launch with ease in Q124.
MMS has you covered.
Planning for 2024 can help you get a jumpstart on success, but you don’t have to go it alone. MMS can help you start planning now so you can deliver your message, get better results and exceed your goals in 2024 and beyond. Contact us today to get started.