The AMA Physicians List - Gold standard of medical marketing
For over a century, the AMA Physicians Professional Data (AMA PPD, also known as the AMA Physicians List) has been the industry standard for medical
marketers, relied upon by the pharmaceutical industry, publishers, the government, medical education, and physician recruiters. The AMA list is comprehensive,
accurate, robust, affordable and accessible.
The list has all the data you need, including:
- Address (preferred professional and alternative office)
- Office Phone
- Type of Practice
- Group Practice (phone verified)
- Hospital Affiliation
What makes it the best
The AMA list is derived from the AMA’s Physician Masterfile, mandated by the AMA’s charter and maintained for a variety of purposes since its establishment
in 1906. The Association uses the Masterfile for physician supply research, membership marketing, and many other applications. The fact is that
the AMA would maintain a masterfile even if there were no database licensing business - and that’s the
beauty of it. The AMA’s relentless pursuit of perfection is driven by its own needs - your ability to use it is a fortunate by-product of a central purpose of
the association - to maintain the best possible US physician database - unrivalled in the public or private sector. Thus, the AMA file is difficult to emulate
and has a scope unlike any other list.
Includes all US physicians-both members and nonmembers of the AMA
The AMA list includes virtually all US physicians - over 830,000 active doctors.
- Members and nonmembers of the AMA are included, as are MDs and DOs alike, and residents in training as well as physicians in practice.
- Both US and international medical school graduates are on the list. International graduates are included when they pass the Educational
Commission on Foreign Medical Graduates (ECFMG) exam, enter a US residency, or are licensed to practice in the US.
- Physicians are included regardless of their type of practice. That’s important so that you reach thought leaders who may be classified as
academic or administrative, likely to be omitted from compiled lists that rely on yellow pages listing, billing records, or even licensure records.
When you use the AMA list, you minimize the chances of omitting key faculty from your promotion!
The AMA has a sophisticated quality control program to ensure the superior quality of its physician list.
This includes best practices such as a 100-mile radius edit check of ZIP code/telecommunications
data to make sure phone number area codes are consistent with addresses, validation of specialties
and type of practice by cross checking with other Masterfile data elements, quarterly classification of
physicians by type of practice, weekly exception reports, use of the state-of-the-art Association
Information Management System, known as AIMS, on a 21st century client/server platform operating
according to extensive business rules designed to make the data accurate, internally consistent,
robust, and comprehensive.
Accurate and Comprehensive—Guaranteed 99% deliverable by MMS
The AMA file is so accurate that MMS guarantees 99% deliverability of lists of physicians in direct patient care, and we’ll credit your account for the
rental price of any undeliverables in excess of 1%.*
We can make that guarantee because the AMA list is constantly updated by the AMA with 11 million annual transactions that are processed weekly by
MMS. These transactions come from over
2,200 sources, many of which are unavailable to other list owners. These sources include:
- The United States Postal Service
- Medical schools,
- Residency training programs,
- Medical societies,
- State licensing agencies,
- The Drug Enforcement Administration,
- The American Board of Medical Specialties
- The Educational Commission on Foreign Medical Graduates.
In addition, AMA receives updates from hundreds of thousands of physicians eager to keep in touch with the AMA for information important to their
practice. Physicians respond to the AMA’s annual census of physicians, and keep the AMA apprised of their whereabouts via the toll-free number for the
AMA’s customer service center.
Perhaps most important are weekly mailings of the Journal of the American Medical Association and American Medical News, monthly mailings of the
AMA’s family of specialty journals, plus millions of uses by users such as you. No physician list owner has this torrential mail stream updating its file, nor
staff and millions of dollars AMA devotes to the Masterfile.
Pinpointing Your Perfect Prospects
No other file lets you target physicians by specialty with the sophistication of the AMA list. You can target four ways:
- by selecting over 220 self-designated primary or secondary AMA's specialties (what the physicians themselves declare as their specialty),
- by their board and sub board certifications as per the American Board of Medical Specialties (ABMS), and
- by their residency training specialty.
Use them all to make sure you cast the widest net or that narrows your efforts to just the right prospects. You can even target by board recertification for board
No other list provider knows the physicians’ preferred professional mailing address - where they have told AMA they want to receive their mail. Your
piece is more likely to be read if you respect those preferences. But if you need to reach physicians at the office, you can target almost 9 out of 10
physicians at their primary office location, not a satellite where they go once a month.
You can also target by country of graduation, useful if International grads tend to respond better to your promotions.
AMA’s exclusive list of Physician Recognition Award winners is the frequent flyer list of CME, as these physicians are high utilizers of CME.
MMS - Adding Value to the Extraordinary
In light of all its advantages, it’s truly amazing how affordable the AMA list is. Some physician lists cost over $100/M.MMS offers competitive pricing and
AMA has modest royalties. In the best sense
of the phrase, price is truly no object to using the best physician list. So why pay more for less?
The AMA physician list is also very easy to access. You can run counts and download lists online, 24 hours a day, 7 days a week, 365 days a year via our Names
Online Without Waiting (NOWW) system, or work with our experienced, knowledgeable customer service staff by toll-free phone or email.
We also have Business Development Representatives who can provide strategic consultation and
in-person marketing advice whenever you need it. What differentiates MMS from its competition is value added.
MMS makes the best list even better with Enhanced Survey data regarding physician CME use, type and topic preferences, activities and interest.
We can also pinpoint high prescribers by product and therapeutic class with VOPEX data. We
also empower you to reach nearly 500,000 physicians by email with our Med-E-MailSM Physician Broadcast email service, targetable by all AMA, VOPEX,
and ESD selects.
For best results, use the AMA List from MMS
When you add it all up, the accuracy, comprehensiveness, and robustness of the AMA Physician List, and the value added service you get from MMS, the
leading purveyor of the AMA list, the choice for best results is clear - make MMS your source for multichannel, integrated marketing campaigns to physicians
powered by the gold standard of medical marketing: the AMA Physician List.
For more information, contact us.