Optimize email campaigns starting with the From Name

Surveys show that physicians and other HCPs are interested in receiving healthcare marketing and receiving it mostly via EMAIL. As a healthcare marketer, your goal is to be recognized as a trustworthy brand and sender of important, relevant content and stand out among the crowd in the inbox. Building such a reputation begins with optimizing emails starting with the From Name. Emails sent with a consistent, credible From Name that clearly represents the sender will encourage HCPs to open your email and engage.

For more information regarding From Names or digital marketing, call us at 800-633-5478 .