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Featured Articles

MMS Articles
Q226-MessagingBlog-Pharma_Org.jpg
June 9, 2026
Messaging That Works: A Guide to Effective Life Sciences and Pharmaceutical Marketing Communications
June 9, 2026

This guide will walk you through the fundamentals of crafting effective messaging for pharmaceutical marketing — and how to put those principles into action.

Read more →
June 9, 2026
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June 9, 2026
Messaging That Works: A Guide to Effective Hospital Marketing Communications
June 9, 2026

This blog article will walk you through the fundamentals of crafting effective messaging for hospital marketing — and how to put those principles into action.

Read more →
June 9, 2026
Messaging That Works: A Guide to Effective CME Marketing Communications
June 9, 2026
Messaging That Works: A Guide to Effective CME Marketing Communications
June 9, 2026

This article will walk you through the fundamentals of crafting effective messaging for CME marketing and how to put those principles into action.

Read more →
June 9, 2026
Harnessing AMA Data to Maximize Prescriber Engagement and Drive Script Growth
February 20, 2026
Harnessing AMA Data to Maximize Prescriber Engagement and Drive Script Growth
February 20, 2026

AMA data offers the precision needed to run effective pharmaceutical marketing campaigns. This powerful resource provides detailed, verified data that enables granular segmentation for HCP insights and ensures your message reaches the prescribers most likely to increase script growth.

Read more →
February 20, 2026
Harnessing AMA Data to Drive Physician Referrals and Strengthen Your Hospital’s Reputation
February 17, 2026
Harnessing AMA Data to Drive Physician Referrals and Strengthen Your Hospital’s Reputation
February 17, 2026

AMA data provides precise information to effectively target healthcare providers, delivering detailed, authenticated data to reach the right physicians, and transform your hospital marketing into a data-driven strategy that drives referrals and enhances your reputation.

Read more →
February 17, 2026
Harnessing AMA Data to Accelerate Your Physician Recruitment Success
February 17, 2026
Harnessing AMA Data to Accelerate Your Physician Recruitment Success
February 17, 2026

AMA data offers the precision needed to effectively target healthcare provider candidates with unmatched accuracy through deep segmentation by specialty, location, and career stage. This powerful resource provides detailed, authenticated data to eliminate guesswork, reduce time-to-hire, and drive meaningful hiring results.

Read more →
February 17, 2026
Harnessing AMA Data to Boost CME Course Registrations
February 17, 2026
Harnessing AMA Data to Boost CME Course Registrations
February 17, 2026

AMA data offers the precision needed to effectively target healthcare providers and increase registrations for CME courses. This powerful resource provides detailed, authenticated data that enables segmentation by specialty, location, and career stage. This ensures your educational content reaches the healthcare providers who need it most.

Read more →
February 17, 2026
Best Practices to Maximize Your Healthcare Email Marketing: A Step-by-Step Guide
October 1, 2025
Best Practices to Maximize Your Healthcare Email Marketing: A Step-by-Step Guide
October 1, 2025

Drive referrals & boost service line growth with our healthcare email marketing best practices. Maximize your hospital's email campaigns today.

Read more →
October 1, 2025
Messaging That Works: A Guide to Effective Life Sciences and Pharmaceutical Marketing Communications

This guide will walk you through the fundamentals of crafting effective messaging for pharmaceutical marketing — and how to put those principles into action.

Read More
CME MarketingDeirdre ShepherdJune 9, 2026MMS IncAMA Data
Messaging That Works: A Guide to Effective Hospital Marketing Communications

This blog article will walk you through the fundamentals of crafting effective messaging for hospital marketing — and how to put those principles into action.

Read More
Hospital /Health SystemDeirdre ShepherdJune 9, 2026MMS IncMessaging
Messaging That Works: A Guide to Effective CME Marketing Communications
Messaging That Works: A Guide to Effective CME Marketing Communications

This article will walk you through the fundamentals of crafting effective messaging for CME marketing and how to put those principles into action.

Read More
CME MarketingDeirdre ShepherdJune 9, 2026MMS Inc
Harnessing AMA Data to Maximize Prescriber Engagement and Drive Script Growth
Harnessing AMA Data to Maximize Prescriber Engagement and Drive Script Growth

AMA data offers the precision needed to run effective pharmaceutical marketing campaigns. This powerful resource provides detailed, verified data that enables granular segmentation for HCP insights and ensures your message reaches the prescribers most likely to increase script growth.

Read More
Life Sciennces/PharmaDeirdre ShepherdFebruary 20, 2026MMS IncAMA Data
Harnessing AMA Data to Drive Physician Referrals and Strengthen Your Hospital’s Reputation
Harnessing AMA Data to Drive Physician Referrals and Strengthen Your Hospital’s Reputation

AMA data provides precise information to effectively target healthcare providers, delivering detailed, authenticated data to reach the right physicians, and transform your hospital marketing into a data-driven strategy that drives referrals and enhances your reputation.

Read More
CME MarketingDeirdre ShepherdFebruary 17, 2026MMS IncAMA Data
Harnessing AMA Data to Accelerate Your Physician Recruitment Success
Harnessing AMA Data to Accelerate Your Physician Recruitment Success

AMA data offers the precision needed to effectively target healthcare provider candidates with unmatched accuracy through deep segmentation by specialty, location, and career stage. This powerful resource provides detailed, authenticated data to eliminate guesswork, reduce time-to-hire, and drive meaningful hiring results.

Read More
CME MarketingDeirdre ShepherdFebruary 17, 2026MMS IncAMA Data
Harnessing AMA Data to Boost CME Course Registrations
Harnessing AMA Data to Boost CME Course Registrations

AMA data offers the precision needed to effectively target healthcare providers and increase registrations for CME courses. This powerful resource provides detailed, authenticated data that enables segmentation by specialty, location, and career stage. This ensures your educational content reaches the healthcare providers who need it most.

Read More
CME MarketingDeirdre ShepherdFebruary 17, 2026MMS IncAMA Data
Best Practices to Maximize Your Healthcare Email Marketing: A Step-by-Step Guide
Best Practices to Maximize Your Healthcare Email Marketing: A Step-by-Step Guide

Drive referrals & boost service line growth with our healthcare email marketing best practices. Maximize your hospital's email campaigns today.

Read More
Email Marketing, Quality DataDeirdre ShepherdOctober 1, 2025MMS Inchealthcare email marketing
Best Practices for CME Emails: A Step-by-Step Guide

Boost engagement, drive attendance, and create compelling CME email messages that healthcare providers act on.

Read More
Email Marketing, Quality DataDeirdre ShepherdSeptember 29, 2025MMS Inchealthcare email marketing
Best Practices for Healthcare Recruitment Emails: A Step-by-Step Guide

Build stronger talent pipelines, increase response rates, and attract top providers through your healthcare recruitment emails.

Read More
Email Marketing, Quality DataDeirdre ShepherdSeptember 26, 2025MMS Inchealthcare email marketing
Omnichannel Medical Marketing: Precision Meets Personalized Engagement
Omnichannel Medical Marketing: Precision Meets Personalized Engagement

In today’s healthcare landscape, effective medical marketing requires more than just broad messaging. Success demands precision, consistency, and personalization.

Read More
Email Marketing, Quality DataDeirdre ShepherdMay 29, 2025MMS Inchealthcare email marketing
NOWW: Elevate Your Healthcare Marketing With Precision
NOWW: Elevate Your Healthcare Marketing With Precision

We’re just weeks from the U.S. News & World Report’s annual “Best Rated Hospitals” survey. Healthcare marketers, the time to act is now. With the competition heating up, ensuring that your message reaches the right healthcare providers at the right time is crucial.

Read More
Email Marketing, Quality DataDeirdre ShepherdFebruary 17, 2025MMS Inchealthcare email marketing
3 Key Tips for Thriving in Digital Healthcare Marketing
3 Key Tips for Thriving in Digital Healthcare Marketing

Transform your marketing strategy with MMS! Leverage accurate data to drive referrals, recruit top physicians, and maximize CME program registrations.

Read More
Email Marketing, Quality DataDeirdre ShepherdDecember 31, 2024MMS Inchealthcare email marketing
Performance Boost: The Power of Targeting and Segmentation
Performance Boost: The Power of Targeting and Segmentation

Discover the power of effective healthcare marketing solutions. Learn to segment your audience and deliver targeted digital messages that drive results and enhance engagement.

Read More
Email Marketing, Quality DataDeirdre ShepherdNovember 27, 2024MMS Inchealthcare email marketing
Data Matters: The Importance of Data Quality in Healthcare Marketing
Data Matters: The Importance of Data Quality in Healthcare Marketing

Transform your marketing strategy with MMS! Leverage accurate data to drive referrals, recruit top physicians, and maximize CME program registrations.

Read More
Email Marketing, Quality DataDeirdre ShepherdOctober 16, 2024MMS Inchealthcare email marketing
Beyond Word of Mouth: Tips for Maximizing Referrals with MMS
Beyond Word of Mouth: Tips for Maximizing Referrals with MMS

Discover how MMS can help you drive referrals by implementing impactful strategies and campaigns that yield superior results.

Read More
Email MarketingDeirdre ShepherdSeptember 19, 2024MMS Inchealthcare email marketing
Elevate Your Marketing Game: Essential Email Metrics Every Medical Marketer Should Master
Elevate Your Marketing Game: Essential Email Metrics Every Medical Marketer Should Master

In the realm of healthcare marketing, email stands out as a highly effective means of connecting with your target audience. However, how can you determine the effectiveness of your email campaigns?

Read More
Email MarketingDeirdre ShepherdAugust 15, 2024MMS Inchealthcare email marketing
95 Years of Innovation: Celebrating a Near Century of Excellence at MMS
95 Years of Innovation: Celebrating a Near Century of Excellence at MMS

MMS has been a pioneer in healthcare marketing solutions for nearly a century, delivering impressive ROI for marketers using cutting-edge tools and strategies.

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Provider Engagement, Email Marketing, Quality DataDeirdre ShepherdJuly 12, 2024MMS Inchealthcare email marketing, Healthcare Provider Data
Misconceptions About Physician and Healthcare Provider Data

Uncover the truth behind physician data in healthcare marketing to effectively reach the right audience. Avoid misconceptions and harness the power of accurate data to ensure success today!

Read More
Provider Engagement, Email Marketing, Quality DataDeirdre ShepherdJune 14, 2024MMS Inchealthcare email marketing, Healthcare Provider Data
Artificial Intelligence, Real-World Results: Engaging Healthcare Professionals in the Age of AI
Artificial Intelligence, Real-World Results: Engaging Healthcare Professionals in the Age of AI

Discover how AI is revolutionizing healthcare marketing and learn how to enhance engagement strategies with physicians and healthcare providers. Stay ahead of the curve with our insights.

Read More
Provider Engagement, Email MarketingDeirdre ShepherdMay 17, 2024MMS Inchealthcare email marketing
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