In today’s healthcare landscape, effective medical marketing requires more than just broad messaging. Success demands precision, consistency, and personalization.
We’re just weeks from the U.S. News & World Report’s annual “Best Rated Hospitals” survey. Healthcare marketers, the time to act is now. With the competition heating up, ensuring that your message reaches the right healthcare providers at the right time is crucial.
Transform your marketing strategy with MMS! Leverage accurate data to drive referrals, recruit top physicians, and maximize CME program registrations.
Discover the power of effective healthcare marketing solutions. Learn to segment your audience and deliver targeted digital messages that drive results and enhance engagement.
Transform your marketing strategy with MMS! Leverage accurate data to drive referrals, recruit top physicians, and maximize CME program registrations.
Discover how MMS can help you drive referrals by implementing impactful strategies and campaigns that yield superior results.
In the realm of healthcare marketing, email stands out as a highly effective means of connecting with your target audience. However, how can you determine the effectiveness of your email campaigns?
MMS has been a pioneer in healthcare marketing solutions for nearly a century, delivering impressive ROI for marketers using cutting-edge tools and strategies.
Uncover the truth behind physician data in healthcare marketing to effectively reach the right audience. Avoid misconceptions and harness the power of accurate data to ensure success today!
Discover how AI is revolutionizing healthcare marketing and learn how to enhance engagement strategies with physicians and healthcare providers. Stay ahead of the curve with our insights.
For marketing managers in the healthcare industry, it is crucial to recognize the importance of brand awareness for hospitals. Hospitals are so much more than a place to receive medical services. A fixture in their communities, hospitals support a better quality of life, offer resources and guidance for families, and provide trusted and often critical care when people are at their most vulnerable.
Read MoreRecruiting the right talent for any industry can be challenging, but in healthcare, it can be incredibly complex. Recruiting medical staff requires a deep understanding of the industry, which includes knowledge of medical regulations and licensure requirements.
Read MoreThe goal of a good email marketing campaign is to deliver information or drive action—ideally both. For this reason, a significant piece of your email marketing strategy might involve directing the reader elsewhere using external links.
Read MoreFirst impressions are important, and email campaigns are no exception. When it comes to email marketing, you’ve only got a brief window to make an impression.
Read MoreWhether you’re looking to build brand awareness or just increase your web traffic, email marketing is one of the most effective ways to reach your target audience — particularly in the world of medical marketing.
Read MoreResearch tells us that email marketing is one of the best ways to attract new clients, build brand awareness, and keep you top of mind for your target healthcare practitioners. Learn more about helpful tips to effectively target HCPs.
Read MoreThere’s one final hurdle to get over before hitting send on your medical marketing email campaigns: internet service providers (ISPs).
Read MoreRather than relying on a gut feeling, running A/B testing for email marketing can help guide strategic creative choices about subject lines, body copy and images.
Read MoreIt is so important to build time for email client testing into your email marketing campaign plan. Get insight on how to identify and correct issues.
Read MoreYou may need to “unlearn” some webpage coding practices to make your email layouts respond well and look right. Check out these seven tips.
Read MoreAs we adjust to the “new normal” where almost everything is virtual, medical marketers are searching for more efficient ways to reach physicians with their messages. Email marketing campaigns are a proven way to target prospects. Yet it can be a challenge to know if you are getting the most out of your email campaign results.
Read MorePhysician surveys have shown that the Subject Line reigns supreme in this category. However, the From Name, Subject Line, AND Preview Text all play important roles and offer three valuable opportunities to catch HCPs’ attention while they scroll through their inboxes.
Read MoreThe “From Name” in an email, like Caller ID on a phone, is one of the first elements considered before opening an email. Healthcare professionals like all of us check to see who the sender is and then determine if the sender and the offer are important, relevant, and worth their time.
Read MoreThe split-second decision to open an email based on an average of only 45–50 characters screams the importance of a subject line to your overall campaign. An effective subject line should grab HCPs’ attention, stop their scrolling at your email, and get them to click to read your message.
Read MoreCurrently there are over 123,000 PAs actively involved in providing healthcare. Like physicians, PAs need to be kept up-to-date on pharmaceutical products and continuing education programs throughout their careers. With an ever-increasing demand for PAs, it’s not surprising that PA is a top profession according to Forbes and U.S. News & World Report, and a key target audience for recruitment offers.
Read MoreSurveys show physicians receive healthcare marketing 2-3 times before they act. Email re-send programs ensure your message reaches your audience frequently.
Multiple deployments not only help to increase opens and engagement with HCPs but build relationships and generate additional leads.
Read MoreWe are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including healthcare professionals can relate when it comes to the steps we take to tackle email and clear our inboxes.
Read MoreSending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.
Read MoreWe are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including HCPs can relate when it comes to the steps we take to tackle email and clear our inboxes.
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