News Articles : Email Marketing : April 2013 :

The Do's of Email "From" Names



Creating the perfect “From” Name can be a challenge when the average working professional receives more than 100 messages a day. As the leading email marketing service for healthcare professionals, MMS has discovered the best ways to increase your open rates and get the right people reading your emails.

Here are a few tips to get your “From Name” on track and get your prospects’ attention:

1. Do make your “Friendly From” Name meaningful and relevant.  Use a company name, a brand, or recognizable executive name,  it should tell the recipient who you are and convey your relevance, importance and trustworthiness.  The right “From” name should relay that you are a sender whose message merits attention and not deletion.

2. Do keep it short or as short as possible. Realize that handheld devices display on average 14 characters in the “From” field and computers vary based on personal settings, so if you have a long from name, it may not display completely. 

3.  Do be Can-Spam Compliant. Your information must be accurate and identify the person or business who initiated the message.

4.  Do be Consistent. Consistently use standard “From names” to increase recipients recognition. This enhances the recipient’s ability to recognize your brand and messages. 

5.  Do consider using a Person’s name where applicable.  Research has shown that a person’s name can actually outperform a company or brand name.  Using the name of an individual know and trusted by the recipient’s is likely to outperform a stranger’s name.  Test messages using a person’s name or brand name to determine your best results.

As fast as you can draw a prospect in, you can send them away. At MMS, we can connect your company with the people who want to be reading your message. We are always available to review your "from" name and make recommendations when needed.

As the leader in email marketing, MMS reaches thousands of physicians and healthcare professionals through efficient email campaigns. For more information on how an accurate and up-to-date MMS email marketing list can help your company, contact  us at 1-800-MED-LIST or visit us online at www.mmslists.com.