As we adjust to the “new normal” where almost everything is virtual, medical marketers are searching for more efficient ways to reach physicians with their messages. Email marketing campaigns are a proven way to target prospects. Yet it can be a challenge to know if you are getting the most out of your email campaign results.
Read MorePhysician surveys have shown that the Subject Line reigns supreme in this category. However, the From Name, Subject Line, AND Preview Text all play important roles and offer three valuable opportunities to catch HCPs’ attention while they scroll through their inboxes.
Read MoreThe “From Name” in an email, like Caller ID on a phone, is one of the first elements considered before opening an email. Healthcare professionals like all of us check to see who the sender is and then determine if the sender and the offer are important, relevant, and worth their time.
Read MoreThe split-second decision to open an email based on an average of only 45–50 characters screams the importance of a subject line to your overall campaign. An effective subject line should grab HCPs’ attention, stop their scrolling at your email, and get them to click to read your message.
Read MoreCurrently there are over 123,000 PAs actively involved in providing healthcare. Like physicians, PAs need to be kept up-to-date on pharmaceutical products and continuing education programs throughout their careers. With an ever-increasing demand for PAs, it’s not surprising that PA is a top profession according to Forbes and U.S. News & World Report, and a key target audience for recruitment offers.
Read MoreSurveys show that physicians receive healthcare marketing 2-3 times before they act. Email re-send programs offer effective solutions to ensure that your message reaches your target audience with more frequency. Multiple deployments not only help to increase opens and engagement with HCPs but build relationships and generate additional leads.
Read MoreWe are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including healthcare professionals can relate when it comes to the steps we take to tackle email and clear our inboxes.
Read MoreSending an email message follow-up to your target recipients can be a terrific conversion and ROI booster. This is especially true when marketing to healthcare professionals. According to our recent surveys, this group usually must receive marketing information 2 to 5 times before deciding to act.
Read MoreWe are all creatures of habit even when it comes to checking our email. Individual habits may vary slightly, but most of us including HCPs can relate when it comes to the steps we take to tackle email and clear our inboxes.
Read More